Expert tips from WSI Peak Digital Strategy

6 Quick Tips on How to Write a Good Blog Post for 2021

dgus@wsipeakdigital.com (Dave Gustafson) — Tue, 02 Feb 2021 16:44:45 GMT

It's important to know how to write a good blog post for SEO. Read on for our expert tips!

This post will be a visual example of how to write a good blog post. The meta title should contain your subject and keyword. In this case, our keyword is "how to write a good blog." The meta title should be between 50 and 59 characters in length as Google truncates titles at 60 characters. Include numbers or the year as well as questions such as how, what, and why.

Your H2 should be bolded and/or italicized

Using H2 and H3 tags helps to break up the text in your blog article. You will also want to have your primary keyword bolded and italicized at least once in your post.

Choose the best keyword

In the body of the blog include your keyword naturally and avoid keyword stuffing. This is a very important aspect of learning how to write a good blog post. Just like that! Supporting keywords are also important. Try to find 5-15 related keywords for your topic. A good way to research keywords is to look at your competitors to see what words they are using in their blog posts. You might try Google's Keyword Planner to research keywords.

Five tips on how to write a good blog post

Include at least one numbered or bullet list in your blog article. Some key tips on how to write a good blog post are:

Avoid duplicate content: You want each blog post to be unique. Don't copy and paste large sections from other areas of your site.
Include a call to action: Be sure to close with what you want your reader to do with this information.
Use internal links: Within your blog post be sure to link to the appropriate pages on your own site.
Have a readable URL: Create a 3-5 word URL that is lowercase and includes your keyword separated by hyphens.
Include images: Place relevant images in your blog article, and be sure to add the alt text.
Research content that works! We have found this software to be a great content research tool.

The importance of the meta description

Don't make the common mistake of neglecting the meta description. The meta description defines the few sentences under the meta title on the search engine page. Keep the length between 150-160 characters. Include your keyword and an accurate description of what your post is about. Note in the Google Search Engine Results Page (SERP), there are 4 key elements:

URL
Meta Title
Meta Description
Sitelinks (we'll discuss this in another blog)

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Now that you know more about how to write a good blog post for 2021, contact WSI Peak Digital Strategy for a complementary SEO Audit!

Should I hire a digital marketing agency?

dgus@wsipeakdigital.com (Dave Gustafson) — Tue, 06 Oct 2020 23:05:18 GMT

And, how to choose a digital marketing agency

Should I Hire a Digital Marketing Agency?

As a business owner you should focus your energy on running and growing your business. This is true whether you are the head of a multi-million dollar corporation or a smaller single-employee shop. When you're prioritizing how to use your time, you are probably spending most of your time delivering services to your clients. That is what brings in your revenue, after all. Often times, this means that marketing falls by the wayside. Creating and implementing a marketing strategy is best handled by the experts which can lead you to ask, " Should I hire a digital marketing agency? "

Benefits of Hiring a Digital Marketing Agency

Some portion of your marketing budget should be allocated to promoting your business online. This includes things like social media, search engine optimization, new content creation, website maintenance, and email marketing. Here are some reasons why should I hire a digital marketing agency :

You can concentrate on running your business. As a business owner, your time is valuable to your business and to your clients, and marketing cuts into that time. When you hire a digital marketing agency, you free up your schedule to focus on the things that require your personal attention and your unique expertise.
You will be able to make more money in the long run. Often times a business owner will throw money at digital marketing techniques that do not reach their target audience. Unless you spend your days studying digital marketing techniques and knowing which ones are right for your business, you are likely wasting your time and money. Hiring the right digital marketing professional assures that you have a strategic plan and that your investments are designed for your specific goals, in your industry, and in your local market.
A good digital marketing agency will accommodate your needs. Digital marketing strategies are not one size fits all. Different plans are available based on your industry, your business size, your budget, and your goals. Keep in mind that your strategy should be unique to you and your business.
You get measurable results with a certified digital marketing agency. The right agency will continually analyze results and generate reports to show you how your qualified leads have grown since implementing your digital marketing plan, and you'll see the buyers' digital journey that led to them being your newest clients.
A digital marketing agency uses tools the average business owner does not have. Most of the tools required to conduct your business, create products, deliver services, analyze growth and profit trends carry high premiums and specific skills. A proper digital marketing agency will have multiple professional tools at their disposal for the benefit of your business.

Be great at what you do. It's why customers pay you. And hire a digital marketing agency that is great at helping you grow your business.

Now that you know digital marketing can be essential to the health and growth of your business, you need to know how to choose a digital marketing agency.

How to Choose a Digital Marketing Agency

A quick Google search for the best digital marketing agency will turn up a long list of digital marketing companies, so how do you know which one is right for you? Digital marketing is not an overnight fix, so first, you should stay away from those that promise immediate results. Here are some tips on how to choose a digital marketing agency that will give you the best opportunity for business growth:

Do some research. Take a look at your competitors' digital presence and consider where you will want to improve on yours. Having some idea of what your digital marketing needs are will help guide your initial meeting with an agency. For example, search for your service and see who Google presents near the top of page one. Ask a digital marketing agency to see how they would analyze your competition. Learn what they are doing right, and incorporate that into your digital marketing plan.
Set a budget. Take a close look at your income and what you are already spending on marketing then decide how much to allocate to digital marketing specifically. As a general guideline, 15% of your gross revenue should go towards marketing your business, and some part of that should be specifically directed to digital marketing techniques.
Meet with agencies. Have an initial conversation with the digital marketing agency. Explain you current situation, goals, challenges, and budget. Have them do an Internet Business Analysis for you. Ask for references and examples of their work. Ask about ownership of content and account credentials. You don't want to realize at the end of the contract you don't own the content or are unable login to your accounts. This is very important!
What's your impression? Do you have a good rapport with the agency's representative? You should trust their expertise, customer service, and integrity. In the end, your digital marketing agency should become a trusted partner. If you feel like you are talking to a salesperson who doesn't understand the details of what they are selling, consider alternative partners who can take a consultative approach with you.
Look for a customized plan. Determine if the agency is simply throwing data sheets with pre-packaged services at you, or are they taking the time to customize a digital marketing plan that is unique to your business, your goals, and your needs. Your strategy should be as unique as your business problems are in your local market competing against your local competitors.
Examine the contract. 12-month contracts protect the agency's revenue, but how does that benefit you? You should go into a digital marketing plan with the expectation of continuing at least 6 months, but if after 3 months, you feel like it's not the right fit, you should be able to walk away without paying penalties.

After considering all of these factors for how to choose a digital marketing agency, you'll need some time to make in informed decision. The best choice isn't always the least expensive option. Think about your goals, your budget, and the trust relationship with a trusted partner.

5 Ways to Spice Up Your Video Marketing

dgus@wsipeakdigital.com (Dave Gustafson) — Mon, 07 Sep 2020 10:29:41 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

Expert Roundup: How Is BERT Impacting Search?

dgus@wsipeakdigital.com (Dave Gustafson) — Mon, 06 Jul 2020 10:29:41 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

How The Toronto Maple Leafs Landed John Tavares By Changing Their Brand and Culture

dgus@wsipeakdigital.com (Dave Gustafson) — Mon, 08 Jun 2020 10:29:42 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.